Synergy of AI and Human Factors: Innovation and Complexity in the Development of New Products in Industry 4.0
Abstract
This paper explores how Industry 4.0, based on advanced technologies such as artificial intelligence (AI), cyber-physical systems, and big data, transforms new product development (NPD) by integrating human and technological factors. The complexity approach is analyzed as a theoretical framework for understanding nonlinear, adaptive, and emergent interactions in complex production systems. The research identifies challenges and opportunities in sustainable value creation, highlighting the importance of human-technology collaboration. Technological tools are analyzed, and hybrid decision models are proposed to address uncertainty and enhance innovation. It also highlights how AI can amplify human creativity by offering predictive capabilities that complement human judgment. The paper concludes that the synergistic integration of AI and human factors is essential to address the complexity of modern systems and promote sustainable and innovative development. Recommendations include fostering adaptive models, designing hybrid tools, and strengthening multidisciplinary training in complex environments.
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References
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